Below are the Top 5 client justifications for resistance to positive change along with responses.
1. Client: "We don't want to stir the pot."
a. “Are you more concerned that you will stir up something unpleasant or that you will have to eventually replace the pot?”
b. “The only result of stirring in cooking is a better tasting soup.”
c. “Put away the spoon and start cooking with a hammer.”
2. Client: "We've always done it this way."
a. “That would only be effective approach if all of your competitors felt the same way but I’m positive they don’t.”
3. Client: "That would harm an internal relationship."
a. “How much harm will be created by allowing dysfunction to fester?”
4. Client: "This message should be softer.”
a. “When has a soft message resulted in meaningful change?”
b. “The only thing that can result if professional candor is not encouraged is mediocrity through sycophantic, decibel-driven decision making.”
5. Client: “Leadership would never approve this approach.”
a. “Why? I’d love to illustrate the value to them.”
b. “If the concern is how you’ll look if this idea is rejected, then you are not the correct person driving this change through.”
Be prepared, objective, candid and professional.
Your attitude will set the state for your partners to act in the same manner.
The best advice I can give in overcoming resistance is to confront without being confrontational.